21 Oct Ecommerce Product Photography
While there are a lot of advantages to shopping online, one of the big downsides is a customer can’t get the full product experience. In most cases ecommerce only engages one of the five senses—sight. Ideally, people can see the product photos. But they can’t feel the texture, smell the leather, hear the crinkle or even taste the spices. They can’t hold a product in their hands and engage more of their senses.
Ecommerce is most often limited to the sole sense of sight. So you better nail the visuals. Successful ecommerce product photography must do everything possible to capture a product visually and hint at the other five senses.