20 Nov The Art of Lighting

“Light makes photography. Embrace light. Admire light. Love it. But above all, know light. Know it for all you are worth, and you will know the key to photography.”George Eastman.

One of the fundamental needs of our life is light which is as crucial as water. Knowing how to read and communicate with light can make you a special photographer. The art of lighting is a key factor in creating fantastic images. In other words, deciding how to control light in your photographs is like a secret language which will determine whether a picture will be eye catching or terrible.

Light can be natural or man-made. The technique of photography depends on understanding light characterizations such as angle of light. Angle and direction of light creates shadows and setting them in an appropriate manner can convert a flat picture to a magnificent one, and much like a real object.

21 Oct Ecommerce Product Photography

While there are a lot of advantages to shopping online, one of the big downsides is a customer can’t get the full product experience. In most cases ecommerce only engages one of the five senses—sight. Ideally, people can see the product photos. But they can’t feel the texture, smell the leather, hear the crinkle or even taste the spices. They can’t hold a product in their hands and engage more of their senses.

Ecommerce is most often limited to the sole sense of sight. So you better nail the visuals. Successful ecommerce product photography must do everything possible to capture a product visually and hint at the other five senses.

Reference: https://ithemes.com/2014/08/18/ecommerce-product-photography/

21 Oct Food Photography

Food doesn’t keep it’s appetizing looks for long so as a photographer you’ll need to be well prepared and able to shoot quickly after it’s been cooked before it melts, collapses, wilts and/or changes color. This means being prepared and knowing what you want to achieve before the food arrives. One strategy that some use is to have the shot completely set up with props before the food is ready and then to substitute a stand-in plate to get your exposure right. Then when the food is ready you just switch the stand-in plate with the real thing and you’re ready to start shooting.

The way food is set out on the plate is as important as the way you photograph it. Pay attention to the balance of food in a shot (color, shapes etc) and leave a way into the shot (using leading lines and the rule of thirds to help guide your viewer’s eye into the dish). One of the best ways to learn is to get some cook books to see how the pros do it.

Reference: http://digital-photography-school.com/food-photography-an-introduction/

21 Oct Color Checker Passport

ColorChecker Passport Photo is a powerful ‘capture to edit’ color solution for any photographer looking for more accurate, consistent color and creative flexibility. And when you combine ColorChecker Passport Photo with Adobe® Imaging solutions you’ll gain even greater benefits.

ColorChecker Passport Photo combines three photographic targets into one pocket size protective, multi-positionable case that adjusts to any scene. Together with the included camera calibration software, you get the ultimate in functionality, flexibility and portability.

There are so many ways to incorporate ColorChecker Passport Photo into your Raw workflow. Whether you take advantage of the entire solution, or just a couple of ColorChecker Passport’s many features, you’ll realize improved quality and productivity almost immediately.

Reference: http://xritephoto.com/colorchecker-passport-photo