Today, online shopping growing fast, and one of the key successes to courage online shoppers to buy is convincing them by showing a real view of the products.
High-quality product photography would make a huge change in e-commerce. A professional product photograph must please the eyes and create a live sensation
A professional product Photography would not be done just by a professional DSLR camera. There are other elements that are essential to get the job done. Lighting knowledge is the most important segment of photography. Lighting skills include placing a light at a right angle, controlling the shadow of light by the size of the light source, and knowledge of surface reflection.
A white background would be the best for product photography. The majority of online retailers such as Amazon use white backgrounds. Although a colored background brings more eye appeal to a product photograph, it may make it hard to see the exact details of a product for online shoppers who use small-screen smartphones for online shopping.
Product photographs are clearly key to increasing sales in e-shopping. Studies show that if a person sees each picture for about 10 seconds during a presentation, he/she can remember more than 2,500 images with at least 90 percent accuracy some days after presentation. Even after one year, the accuracy stays around 65 percent.
On the other hand, it is not the same as remembering the text because a person can remember about 10 percent of text after 2 days. That’s because the brain sees the words as many small pictures. Although the details about a product are necessary for e-shopping, they are less capable than the product photographs.